Liu Yaochun

East and North Africa Region Manager, Middle East Africa Division, Angel Yeast Co., Ltd

In July 2009, Liu Yaochun joined Angel and in 2019, he worked for the Middle East and Africa business unit of the company. Liu Yaochun has been fighting on the front line of the market for many years. With years of solid work, he has successfully developed multiple distributors and users, gradually reversing the market downturn.

Uganda is one of few market of high-sugar in Africa. Since 2019 Liu Yaochun has rushed to the front line time and again and visited dealers and distributors to collect information of the market and select the professional local agent for the company. For learning about the production progress, features, materials, and selling points of the bread production in that area, Liu came around over 30 bake houses using Angel's yeast in Uganda. Thus, he concluded the formula of them and analyzed with the quality technology department for the local anticorrosion habit, and introduced BH+ Calcium Propionate Resistant High Sugar Bacteria for them. In result, production quality has been promoted greatly, which brought much of good reputation and trust of local customers.

In December 2022, Liu went to Tanzania to extend the local market on his own. During a usual visit to one distributor of Angel's yeast, AL-AZIA, he learned that the customer often purchased gourmet powder, tins, tinfoil, and cling film from Dubai or locally. Then he sightsaw their warehouse and collected samples of different specifications, as well as listened to customers' demands. Finally, the customer achieved cooperation with Angel after the repeat communication about production details and quotation with Liu.

Years of accumulated experiences of developing markets and professional production knowledge have contributed to his sharp observation power, and brought trust and recognition of customers.