Pubished by George Hu.
27th September 2023.
On August 22, 2023, Yichang Tea Group participated in the 2023 World Tea Expo held in Las Vegas, United States. The expo took place from March 27th to March 29th, with the exhibition running on the 28th and 29th, attracting nearly 100 exhibitors from around the world.
The World Tea Expo is recognised asone of the largest tea industry exhibitions in the United States. The expo primarily caters to tea rooms and consumers and is held in conjunction with the Bar and Restaurant expos, with tea being an important segment of the event. It is understood that there are relatively few professional tea expos in the United States, and tea elements are also less prevalent in mainstream coffee expos. Therefore, this expo has become a significant focal point for the tea industry.
As one of the exhibitors at this tea expo, Yichang Tea Group joined other tea suppliers and retailers targeting end consumers to showcase their latest products and innovations. Domestic exhibitors included Zhe Tea Group, Hunan Tea Group, and tea companies from Fujian and Hunan.
Although tea has a long history and market foundation in the US market, it is still in the development and nurturing stage. Currently, tea bags and loose tea leaves remain the mainstream products, while loose-leaf tea and tea pearls have limited audiences in the local market. However, powdered tea, especially instant tea powder and matcha, will become hotspots in the market. Powdered tea is not confined to the tea market alone but also finds wide recognition in the food, beverage, health, and baking industries. The instant beverage market is still growing rapidly, and the development of tea beverages is worth continuous attention. Additionally, there is some demand in the health beverage market for zero-caffeine and low-caffeine products.
At the tea expo, mainstream tea types represented by floral tea, black tea, green tea, and matcha garnered significant attention. Green tea is primarily imported from China, while black tea relies on tea leaves from China and Southeast Asian regions, and matcha holds a leading position in the Japanese market.
Angel Group will continue to dedicate itself to the development of the tea industry and will use participation in exhibitions to share the latest products and technologies, expand market partnerships, and bring better tea experiences to consumers worldwide.
Tea deep processing business:
As the main product of Yichang Tea Group 's deep processing plate, tea concentrate currently has black tea, green tea, oolong tea, flower tea and other categories. High-quality raw materials are selected, extracted and concentrated by high-tech extraction and concentration, with excellent quality and green health, It can be added to any food that needs tea flavour, such as tea beverage series, juice, candy and so on.
About Yichang Tea Group:
Yichang Tea Group Co., Ltd. (Yicha Group), founded in July 2022, is a wholly owned subsidiary of Angel Group, with a registered capital of 300 million yuan. With capital as the link, Yichang Tea Group integrates local tea industry resources in a market-oriented way and further improves industrial concentration and market competitiveness to build an industry leading enterprise.
Premium tea business:
Yichang Group gradually holds Yihong, Caihua, Xiao’s and other well-known local tea enterprises and integrates local tea resources to form an overall advantage. We will improve the layout of green tea, black tea and other popular and high-end famous tea product lines. And the company uses and integrates the existing channels of Angel Group and the original channels for purchasing tea enterprises to continuously promote the sales in the provincial market, and on this basis, takes advantage of the opportunities to expand the market outside the province and overseas famous and high-quality tea market.
For more media information, please contact:
Yichang Tea Group
Yichang, Hubei, China
Jimmy Fu
Tel.: +86 15207201087
Email: fujh@angelyeast.com
en.angelyeast.com