On October 26, 2024, the 11th Suqin Awards ceremony was grandly held in Beijing, where Angel Yeast, in partnership with PR Newswire, received the Silver Award in the “Annual Overseas Communication” category. This accolade highly recognizes Angel Yeast’s global brand-building achievements, showcasing the company’s significant progress in its globalization efforts.

Collaborative Efforts to Enhance Global Brand Communication

The award-winning communication project by Angel Yeast is the result of deep collaboration with PR Newswire, leveraging their expertise to significantly improve communication effectiveness in global markets. Through this partnership, Angel Yeast has released multilingual promotional content highlighting its brand strategy, increasing visibility at major international exhibitions and successfully expanding its influence across several key markets.

Robust Expansion in Overseas Markets

In the past year, markets in the Middle East, Africa, Central Asia, and Asia-Pacific have shown impressive performance. Angel Yeast’s overseas revenue saw substantial growth, with a significantly faster growth rate than its domestic business. In the first half of this year, the overseas revenue continued to demonstrate a strong upward trend.

Precision Communication for Broader Global Reach

In 2023, Angel Yeast shared its brand story through innovative and diverse formats in multiple languages, achieving comprehensive global coverage. The brand’s media exposure has increased significantly, with its global media presence more than doubling. Throughout the year, nearly 10,000 media outlets shared press releases, and multimedia engagement saw remarkable growth. Notably, the brand story was featured in leading media outlets such as Associated Press News, Austrian Press Agentur, Yonhap News Agency, and The Wall Street Journal.

Working closely with PR Newswire, Angel Yeast developed diverse overseas communication content tailored to its target audience and brand objectives, covering topics such as participation in exhibitions (new product/solution launches), ESG and CSR initiatives, employer branding, business collaboration and expansion, and strategic releases. This content incorporated images and videos, enhancing the readability of commercial reports.

Winning the Suqin Award Silver not only underscores Angel Yeast’s exceptional achievements in international brand development but also lays a solid foundation for the company’s continued expansion and future growth in global markets.

About Suqin Awards

The China Communications Leadership Forum, known as the Suqin Awards, is the highest honor in China’s communication industry. Established in 2014 by the Suqin Chamber, it aims to identify and showcase outstanding innovative cases and applications through a multi-dimensional approach, exploring marketing value in strategy, content, channels, technology, products, and models, thereby promoting the sustainable development of the communication industry.

About Angel

Angel Yeast Company is a high-tech listed company specializing in yeast and biotech. Product business covers Yeast and Baking, Yeast Extract-Savoury, Nutrition & Health and Biotechnology fields. It is one of the world's leading companies in the yeast industry. Angel has 12 holding subsidiaries and provides products and services for more than 170 countries and regions.

https://en.angelyeast.com/

Press contact

ANGEL YEAST CO., LTD

Address: 168 Chengdong Avenue, Yichang, Hubei 443003, P.R.China

Email: xuwla@angelyeast.com