Aug 3,2022

by Sherry Tao

On July 27, Angel Yeast Protein - AngeoPro was launched at Sportstech Sports & Fitness Show with its health products in Tokyo, Japan. With unique highlights of environment protection, sustainability and health, AngeoPro has attracted much attention since its launch.

Entering the Japanese market in 2021, AngeoPro has been mainly applied in production of meal replacement powder, fitness products and other products. The yeast protein meal replacement powder of ISDG brand with 10 flavors launched by Japanese user NAKAHARA company in this exhibition is its current main product now. Its main selling point is adding AngeoPro to replace animal and plant protein, which is more environmental-friendly and sustainable. In addition, as a kind of slow protein, yeast protein can supply human body with amino acids slowly and continuously, inhibit muscle-consuming protein breakdown, and provide consumers with health of higher level.

In order to promote ISDG yeast protein meal replacement powder, NAKAHARA company invited Japanese popular star Ken Sato as its celebrity spokesperson, which advertisement was widely thrown on social platform Youtube and attracted countless fans. According to the head of NAKAHARA company, a large-scale publicity will be carried out through Japanese TV shopping platform Qbish in September, “We are very optimistic about yeast protein, because it is a good new alternative to high-quality proteins, with environmental-friendly and sustainable characteristics that meet global selection criteria.”