In recent years, the global potato chips market has experienced rapid growth, with its scale continually expanding. Renowned brands such as Lay's, Pringles, and Oishi have proliferated, offering an ever-increasing array of flavors that captivate consumers. As the industry evolves, it's not just about taste anymore. With the rising health consciousness among consumers, there's a growing trend towards healthier snack options. Labels such as "reduced sodium," "low-fat," "no additives," and "high-protein" are gaining traction, pushing the chips industry to new heights of innovation.
The Rise of "Emotional Snacking" and Health-Conscious Consumers
Chips and other puffed snacks have become the go-to "emotional food" for many. According to consumer research data from The Harris Poll, over 80% of consumers prioritize health when choosing snacks, with this figure reaching 88% among millennials. The latest data from Innova Market Insights (2024) indicates that 57% of global consumers seek specific ingredients in their snacks, with protein being the most sought-after, followed by dietary fiber. The protein content in snacks has become a crucial factor for consumers opting for healthier alternatives.
High-Protein Chips: A New Star in the Snack Universe
Since May 2021, high-protein chips have gained popularity on e-commerce platforms, gradually becoming a trendy snack. While still a relatively new concept, the market for high-protein chips has been growing steadily. Major manufacturers are entering this space, with both established brands like Lay's and Pringles and innovative newcomers like Galaxy Food leading the charge. As consumer demand continues to drive market development, we can expect sustained growth in this product category.
Innovating with Angel Yeast Protein AngeoPro: A Game-Changer in High-Protein Snacks
To maintain and expand market share in this competitive field, manufacturers are turning to novel ingredients. Unlike traditional chips, high-protein variants often use fish, shrimp, chicken breast, or soy as primary ingredients, partially replacing starch. However, these ingredients may not be suitable for fast-food enthusiasts or those with allergies. Enter yeast protein – a new type of protein supplement that is hypoallergenic, non-GMO, and safe.
Yeast protein offers several advantages:
1. High Nutritional Value and Balanced Amino Acid Composition: Yeast protein contains 47.58% essential amino acids, with a ratio of essential to non-essential amino acids of 0.91. Its essential amino acid content exceeds the FAO/WHO amino acid standard of 36.00%, surpassing soy protein and comparable to whey protein.
2. Cost-Effective Alternative to Animal Protein: Yeast protein can effectively reduce costs while maintaining protein content, with prices less than a third of whey protein. It's also vegan-friendly and can complement plant proteins by providing a complete amino acid profile.
3. Allergen-Free, Non-GMO, and Gluten-Free: As a microbial protein source, yeast protein is rich in essential and branched-chain amino acids, making it an excellent protein supplement without common allergens or genetic modifications.
4. Stable Processing Performance with Minimal Impact on Color and Odor: Unlike soy or pea proteins, which often have strong flavors and colors, yeast protein has a neutral profile. Its cell wall structure helps encapsulate oils, resulting in minimal flavor changes during processing.
In the vast snack market, chips already hold a significant share and a loyal consumer base. The global trend towards healthier snacking presents an opportunity for more personalized and functional products. High-protein chips not only address the limitations of traditional chips but also offer consumers a healthier choice while providing new innovation opportunities for the industry. In this rapidly evolving market, yeast protein is poised to become a leading protein supplement ingredient, unlocking new frontiers in the snack industry.
About Angel Yeast
Founded in 1986, Angel Yeast Co., Ltd specializes in the production of yeast and yeast derivatives. Its product range includes baker's yeast and ingredients, Chinese dim sum and seasoning, savory yeast extract, human health, animal nutrition, plant nutrition, distilled spirits and biofuels, microbial nutrition and enzymes. At present, Angel Yeast has 11 international advanced production bases in China, Egypt and Russia, and provides products and services for more than 150 countries and regions globally.
About Angel Yeast Extract-Savoury:
Angel YE (yeast extract) made from edible yeast, by degradation the protein and nucleic acid in the yeast cells into nutritional seasonings with the application of modern biotechnology, has the advantages of increasing the fresh flavor, reducing salt, balancing the odor, strong tolerance and food properties, which promotes the global healthy operation of salt reduction and "clean label ".
Press Contact:
ANGEL YEAST CO.,LTD
Address: 168 Chengdong Avenue, Yichang, Hubei 443003, P. R. China
Tel: +86-717-6369520, 6369558
Fax: +86-717-6370680
Email: yefood@angelyeast. com
