On May 29, 2026, at the 17th Tiger Roar Award Ceremony held in Shanghai, Angel Yeast clinched the Bronze Award - Overseas Marketing with its entry Turning Yeast into Gold: From a Humble Kitchen Ingredient to a Cross-category Global Brand. This honor serves as a testament to the company’s outstanding strategies and remarkable outcomes in global digital marketing.

Certificate of “Bronze Award - Overseas Marketing”

The Tiger Roar Award is a highly authoritative, forward-looking and influential award program in China’s digital business communication sector, boasting immense industry credibility and widely recognized prestige. Focused on digital marketing innovation and brand communication practices, the award continuously identifies outstanding cases, honors industry benchmarks and steers the development of the digital communication industry.

In recent years, Angel Yeast has been advancing its global expansion strategy, proactively overcoming long-held perceptual barriers in overseas markets. It leverages an integrated mix of approaches including overseas Key Opinion Leader (KOL) marketing management, cross-platform search advertising across Google, Bing and Yandex, and localized content marketing. The company has steadily transitioned from a traditional food ingredient supplier to a biotech brand with diverse application scenarios, with its brand influence in overseas markets growing continuously.

This award not only represents the industry’s professional recognition of Angel Yeast’s overseas marketing practices, but also validates the effectiveness of its global development strategy. Going forward, Angel Yeast will continue to deepen its market penetration worldwide, refine its global brand narrative and localized operations, further enhance its international brand image and overall competitiveness, and drive its global development to new heights.

About Angel

Angel Yeast Company is a high-tech listed company specializing in yeast and biotech. Product business covers Yeast and Baking, Yeast Extract-Savoury, Nutrition & Health and Biotechnology fields. It is one of the world's leading companies in the yeast industry. Angel has 12 holding subsidiaries and provides products and services for more than 170 countries and regions.

https://en.angelyeast.com/

Press contact

ANGEL YEAST CO., LTD

Address: 168 Chengdong Avenue, Yichang, Hubei 443003, P.R.China

Email: xuwla@angelyeast.com